In an picturesque F1 garage in Italy, we captured Scuderia AlphaTauri’s 2023 merchandise collections in a single day. Collaborating with the creative masterminds at Creative Tactics, who spearheaded the concept and art direction of this spectacular project.
One of the standout features of this shoot was the creation of a massive LED wall, an ingenious backdrop that breathed life into every collection. With the ability to instantly change and animate backgrounds, this LED wall allowed us to effortlessly control the mood, bringing out the unique character of each line.
The project unfolded under tight schedules, with just a couple of minutes allocated for each outfit in both photography and video. This demanded precision, creativity, and the ability to work seamlessly under pressure—a challenge that we embraced and conquered.
The content we crafted is destined for the dynamic world of social media, including platforms like Instagram and TikTok. Additionally, it will grace shop displays and enrich websites, ensuring that fashion enthusiasts across the globe can engage with and immerse themselves in the latest trends from this iconic brand.