RBS x AWAY Jersey 2023

Creative Tactics designed the campaign’s core concept „shaping the future.“ To bring this vision to life, we embarked on a cutting-edge journey.

We scanned the professional players of FC Red Bull Salzburg during their rigorous training sessions, capturing every nuanced detail of their performance. This invaluable data served as the foundation for the creation of the New Jersey, featuring distinctive red laser stripes.

The result is a jersey that not only embodies the club’s spirit but also represents a leap forward in sports fashion. It’s a symbol of progress, innovation, and the relentless pursuit of excellence.